Veloras – Beauty E-commerce Framer Template

Veloras gives beauty retailers and brands a curated, multi-brand storefront with personalized discovery, concern-based shopping, and a routine builder, all built in Framer and ready to customize without writing code.

Who This Is For

• The Independent Beauty Retailer: A founder running a curated online shop who needs a polished, multi-brand storefront that helps shoppers find the right products without hiring a developer.
• The Indie Skincare or Makeup Brand: A founder launching a direct-to-consumer beauty line who wants a credible, editorial-style site with a Beauty Journal, ingredient education, and a shop that feels premium from day one.
• The Freelance Web Designer or Agency: A designer or agency building beauty e-commerce sites for clients who needs a fully responsive, SEO-structured, 100% customizable Framer base to deliver faster and bill for more.

What’s Included

Pages

• New & Trending — Showcases the latest arrivals and most-talked-about products in one curated feed.
• Skincare — Category hub for cleansers, serums, moisturizers, and treatments.
• Makeup — Category hub for face, eye, lip, and complexion products.
• Hair — Category hub for shampoos, treatments, styling, and scalp care.
• Fragrance — Category hub for perfumes, body mists, and discovery sets.
• Bath & Body — Category hub for body care, bath essentials, and self-care rituals.
• Brands — Directory of every brand carried, with logos, stories, and filtered product links.
• Shop — Full catalog with filters for category, concern, ingredient, and price.
• Concerns — Shopping hub organized by skin and hair concerns like hydration, breakouts, or frizz.
• Ingredients — Searchable ingredient library explaining what key components do and which products contain them.
• Beauty Finder — Personalized discovery quiz that recommends products based on preferences and needs.
• Beauty Journal — Editorial blog for guides, routine stories, and product education.
• Contact — Simple contact form and support details for customer questions.
• Shipping & Returns — Clear policy page covering delivery times, tracking, and free shipping on orders $75+.
• About — Brand story page that explains the curation philosophy and mission.
• FAQ — Organized answers to common shopping, shipping, and product questions.
• Privacy — Ready-to-edit privacy policy page for data and cookie transparency.
• Terms — Ready-to-edit terms of service page for store usage and purchase conditions.

Sections

• Hero — Bold opening statement with a primary shopping call-to-action and striking product imagery.
• Shop by World — Visual entry points into each beauty category, such as skincare, makeup, and fragrance.
• New & Notable — Spotlight grid featuring fresh arrivals and standout launches.
• Shop Your Concern — Concern-based tiles that route shoppers to targeted products.
• Best Sellers — Social-proof product row highlighting top-performing items.
• Ingredient Library — Teaser section linking to ingredient education and filtered shopping.
• Complete Your Routine — Cross-sell module that pairs complementary products into a full regimen.
• Featured Brand (Oriel No.9) — Brand spotlight block with story, hero visuals, and a direct shop link.
• Beauty Finder — Homepage entry point to the personalized discovery quiz.
• The Gift Edit — Curated gift guide section for occasions and gift sets.
• Beauty Journal — Latest editorial articles and guides in a card layout.
• The VELORAS Standard — Trust section explaining the vetting and quality principles behind curation.
• The VELORAS Letter (Newsletter) — Email capture block for subscribers and early access offers.
• Footer — Navigation, policy links, contact details, and social channels.

Key Features

Curated Multi-Brand Marketplace

Veloras is built to showcase multiple beauty brands in one cohesive storefront, with dedicated brand directory pages and featured brand spotlights. Each brand gets its own presence without fragmenting the shopping experience. Shoppers browse one clean catalog, while you maintain a consistent, premium look across every label you carry.

Beauty Finder

The Beauty Finder is a personalized discovery tool that guides shoppers through a short set of questions about skin type, hair type, preferences, and goals. It then recommends relevant products, reducing decision fatigue on a category-heavy site. This turns first-time visitors into confident buyers faster.

Concern and Ingredient Shopping

Shoppers can browse by concern, such as hydration or frizz, or by ingredient, such as niacinamide or hyaluronic acid. Dedicated Concerns and Ingredients pages make the catalog easier to navigate for people who shop with a goal in mind. This approach also builds search-friendly content around high-intent terms.

Routine Builder

The Routine Builder helps shoppers assemble a hair or skin routine step by step, from cleanse to treat to protect. Guidance is framed as cosmetic and non-clinical, so it supports shopping decisions without making medical claims. It also increases average order value by encouraging complete routines.

Shipment Tracking and Shipping Clarity

Veloras includes a shipment tracking system alongside dedicated shipping and returns content, including free standard shipping on orders $75+. Clear delivery information reduces cart abandonment and support requests. Shoppers always know where their order is and what to expect.

Differentiators

• Built for Beauty, Not Adapted from Fashion: Generic e-commerce templates require heavy rework to support concerns, ingredients, routines, and brand directories. Veloras ships with those page types already structured, so you start with a beauty-specific information architecture.
• Discovery Tools That Convert: Most templates offer a product grid and a search bar. Veloras adds the Beauty Finder, Routine Builder, and concern-based shopping, which guide shoppers toward purchases instead of leaving them to browse.
• Launch in a Day, Not a Quarter: Custom beauty storefronts often take weeks or months of development. Veloras is a ready-to-customize Framer build designed to go live in 24 hours, with responsive layouts, SEO structure, and modern animations already in place.

Comparison Table

Technical Specs

• Stack: Framer
• Template Structure: Multi-page (18 pages)
• Homepage Sections: 14 modular sections
• Responsiveness: Fully responsive across desktop, tablet, and mobile
• Typography: Free Google Fonts
• Animations: Modern, subtle motion and interactive effects
• SEO: Structured headings, page architecture, and metadata-ready layouts
• Customization: 100% customizable components, colors, fonts, and content
• Shipment Tracking: Included system with shipping and returns content
• Instant Quote Calculator: Included for shipping or pricing estimates
• Design Style: Clean and professional
• Launch Time: 24 hours
• Price: $99

FAQ

Can I build this in Framer without coding knowledge? Yes. Veloras is built entirely in Framer, so you can edit text, swap images, adjust colors, and rearrange sections visually. Basic familiarity with Framer’s canvas and properties panel is enough to launch.

Does the template support a multi-brand beauty catalog? Yes. The Brands directory, Featured Brand spotlight, and Shop page are structured to showcase multiple labels. You can add or remove brands and link them to their product categories.

How does the Beauty Finder work in Framer? The Beauty Finder is a guided discovery layout built with Framer components and interactive elements. You can customize the questions, answer options, and recommended product links to match your catalog and shopper profiles.

Can I connect real product data and a checkout? Yes. Veloras is designed to be connected to your product data and commerce setup. You can use Framer’s CMS for brands, products, and journal posts, and integrate your preferred checkout or store provider.

Is the Routine Builder medical or clinical advice? No. The Routine Builder provides cosmetic, non-clinical guidance to help shoppers assemble hair and skin routines. You can adjust the wording to match your brand’s compliance standards and tone.

Launch Your Beauty Store This Week, Not Next Quarter.

Get the Veloras Beauty E-commerce Framer Template for $99 and go live in 24 hours with discovery tools, concern-based shopping, and a responsive design built for beauty.